The Intuitive Entrepreneur Blog & Podcast

Proven tips to boost leads, close more sales, and scale service-based businesses

By Roel Hoekstra

Chief AI Advocate

Akela Biz Hub

Welcome to the Intuitive Entrepreneur

Where data driven analysis and gut-instinct come together to build profitable businesses

Hi friends, I'm Roel, a former data analyst turned marketing executive turned "Intuitive Entrepreneur."

I spent years diving deep into spreadsheets and dashboards as a data analyst. But I kept seeing that many startups and small businesses won on instinct—bold bets that numbers can’t always prove. So I built systems that honored both.

My focus is on service-based businesses—but what makes it tick isn’t just the data. It’s the gut instinct to see what others don’t, and the discipline to back it with smart, measurable moves.

Here, I explore how you can lead with both insights and intuition.

What Is an Intuitive Entrepreneur?

  • Data-Informed Instincts: You crunch the numbers, spot patterns, then listen to that inner voice.

  • Agile Hypothesis + Gut Testing: Use data-driven testing and gut feel to pivot and iterate.

  • Mindset + Mechanism: Balance creative courage with repeatable, scalable systems.

  • Audience Fit: Great for service businesses that need both creative differentiation and scalable backend execution.

“If I had asked people what they wanted, they would have said faster horses” — Henry Ford

“Intuition is a very powerful thing, more powerful than intellect, in my opinion" — Steve Jobs

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